🧺 Profiting on Pop-Up Picnics

Brainstorms Issue #28

Brainstorms Issue #28

This week, I’m going to tell you the story of how I stumbled upon a niche business opportunity that could be replicated in most major cities.

It all started when I was taking a walk through my local park and stumbled upon something that looked like this 👇

Now, seeing people picnicking in the park ain’t anything new, but this wasn’t any old picnic -

✅ Candles
✅ Wine
✅ Charcuterie Board

This went far beyond the abilities of your average boyfriend attempting to woo his lady.So, who’s the mastermind behind all this? Turns out, it’s a company called Denver Picnic Co.Here’s the deal - for $260 (starting price) you get:

  1. All food, drinks, and equipment

  2. They find a spot and set it up

  3. They clean up after the event

I threw together some quick napkin math to see if the numbers make sense.

Note: These numbers might be a bit low since I’m not taking into account the numerous upsells that are available.

Next, I looked at their booking calendar and saw

they already have 28 events booked for May - which is roughly $5,000 in profit

. Keep in mind, the month has just started.

This is part of a bigger trend labeled

“pop-up picnics”

. Here are some quick stats:

  • There are over 44K Instagram posts related to pop-up picnics

  • The hashtag “PopUpPicnic” has gotten more than 417K views on TikTok.

  • And the search trends are on the rise 👇

Given that summer is right around the corner, now is a perfect time to pounce on this trend.

So, how can you pull this off?

Too many entrepreneurs waste time with naming the business, branding, and figuring out incorporation. We’re going to do all this as quickly as possible.

Name:

{City Name}popuppicnics.com

Logo:

I just used Looka.com to get some free logos made👇

Incorporation:

Go to

. It’s quick and cheap - should cost less than $300

Website:

If you check out other pop-up picnic sites, you’ll see the bar is set pretty low. Find a template on

and use

to manage booking + payments.

Next, you need to get customers - aka the important part

. Here are the three ways I’d do that:

  1. Google Ads - most of the companies that offer pop-up picnics are currently using paid search ads

  2. Partner w/ Local Social Media Accounts - For example, there’s a TikTok account called Denver Food Scene that promotes local Denver restaurants. Each of their videos get 100K+ views. You can do this with Instagram and food bloggers as well.

  3. Local Advertising - This might sound old school, but don’t underestimate the power of flyers. I’d go to each park in your city and hand out + pin flyers wherever you can.

Note: You could also partner with local eateries as food sponsors and get discounts. This could help lower your costs and increase your profits.

The beauty of this business is that you create social media-worthy experiences - meaning,

your customers will promote the business for you.

All you need to do is start the flywheel.

If you’re feeling ambitious, you could franchise this model to other cities or add other event services to your roster -

 this could definitely be bigger than $5K/month

In summary, here’s why I like this idea:

  1. It’s a trending concept with little competition

  2. Low startup costs ~$1,000

  3. A quick path to $5K/month in profit

  4. A business that’s a ‘Sweaty Startup’ - no tech skills needed. Just a bit of hustle

That’s all for this week - now get out there and build it!

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