Behind the Screen: Unveiling the World of Faceless YouTube Channels

Is it just my algorithm, or is there a new craze taking over social networks? That question isn’t rhetorical… I NEED TO KNOW.

This last month my X (can we just call it Twitter again?) is clogged with clickbaity titles like:

• The EASIEST Way to Earn $5K/Month from your couch

• How I Made Big Bucks with 0 Work

• Shocking Method to Earn $5K/Month – No Experience Needed

Look, I’m not here to knock anyone’s hustle. But, if you’re going to make claims like that, you better have the receipts to back it up.

This week, I’m putting my detective hat on and exploring the world of Faceless YouTube channels. Are they a goldmine, or is this dropshipping gurus' next gift? 

Let’s dive in! 

What exactly is a Faceless YouTube Channel (FYC)?

It’s a video content account where the creator never shows his or her face. These accounts use avatars, images, and voice-overs to create videos on YouTube, Facebook, and TikTok.

It’s like the internet girlfriend that you only text, but in your heart, you know it’s just a dude in the Philippines 🥲 

Despite what Money-Twitter wants me to believe, FYCs are nothing new. Channels like Bright Side, H2ODelirious, and Fail Army have been cashing in on it for years. 

So why are FYCs the latest craze?

Like most things, AI tools have made it easier than ever to spin up an FYC. You can create human-like avatars, voice-overs, content, and even photo-realist images all in a matter of seconds.

Now, to the million-dollar question: Can you make a fortune with FYCs? 

Short answer: Yes. Long answer: Yes, but probably not.

The Numbers Behind FYCs:

Math time! Here are our inputs (don’t worry we’ll keep it simple): 

• An FYC with 10,000 subs

• The sub/view ratio of 10%

• A CPM of $2 (this means you get $2 for every 1,000 views)

We’ll take 10,000 10% $2 CPM =... drum roll ….

That’s a whopping $2/video!!! No one is buying a Lambo with those returns, but it’s a start.

That’s the ugly side of FYCs. Now, let’s look at an FYC that’s CRUSHING it.

Take Valid Consumer for example. They’re a channel that reviews products (mostly tech) using AI images and voiceovers. 

I’ll be honest, when I first looked at the channel, I cringed. It looks like a shitty review channel that pumps out low-quality videos, but let’s not write it off quite yet.

Here are some stats:

• Started ~1 year ago

• 60K subscribers 

• Has 300+ Videos

• Get ~60,000 views/day 

With their views alone, they’re probably pulling ~$100/day in ad revenue. Not bad, but still not Lambo money.

But, here’s the twist - this channel isn’t making $100/day, It’s making $20,000/month MINIMUM…. What could be their secret?!?

Say it with me… ✨affiliate marketing✨

Let’s take some VERY conservative numbers.

Assuming they convert .1% (1/10 of 1%) of views on their affiliate deals, and make $10 on every affiliate purchase… that’s a cool $600/day.

Now that Lambo seems a little more realistic.

How to Execute

Now that we’ve found the gravy train in this trend, here’s how to capitalize on it:

• Picking a Niche: Affiliate marketing is the name of the game. You need to find a niche with products that are trending, have high affiliate commissions, and have endless content opportunities. Here are the niches I’d go after:

  • Supplements (great example here) 

  • Grooming and Skincare

  • Tech Products

• TikTok Shop: Forget YouTube. We’re going to focus on TikTok: 

  • It has all the attention right now

  • They are pushing their shopping platform incredibly hard (I swear every other video is a product promotion) 

  • It takes 60 seconds to become an affiliate for any product on TikTok Shop.

• Volume is Key: The top accounts aren’t just posting once a day, they are posting 3-5 times a day. This might feel cringe, but that’s the hustle baby. 

• Tools to use: Here are the best tools to use to start your Faceless Channel Journey.

  • Vid IQ for researching a niche

  • Copy.ai for script writing

  • DupliChecker for plagiarism checking

  • Pictory.ai for text-to-video

  • Animaker for animations

  • MicMonster for voiceovers

  • 11ElevenLabs for cloning voices

So, should you pursue this?

• The Good: Low startup costs, diverse revenue streams, and a golden opportunity with TikTok Shops.

  The Bad: Creating quality content is tough… like really tough. Plus, the competition is fierce.

  The Ugly: Like all ‘easy-cash’, FYCs are unlikely to make you a millionaire… or even a hundred-thousandaire (is that a thing?)

That’s all for this week!

— Keevin ✌️