- Brainstorms
- Posts
- š§ 3 Idea Thursday - Recipe Website, Chargeback Solution, & Upgraded Supplements
š§ 3 Idea Thursday - Recipe Website, Chargeback Solution, & Upgraded Supplements
Three ideas to feed your brain.
This is Brainstorms, your weekly dose of business inspiration, motivation, and hopefully not too much perspiration.
I got lots of congratulations and well wishes after last weekās announcement. So, thank you all!
You also gave some great feedback. A few standouts:
A second weekly email that does a deep dive on one idea.
Keep the 3 pack in the same industry or trend.
Provide more actionable advice on starting and growing a business.
Iām gonna work on some of this in future issues. But for now, here are 3 ideas that probably won the spelling bee in 6th grade. They got potential.
Recipe Websites - Better recipe websites = better internet.
Cashback for Chargebacks - Fixing the fraud nightmare.
Supplements - Old ingredients, sexy packaging.
š§ Idea #1: Better Recipe Websites
Recipe sites, very popular among Brainstorms readers
Last week's most clicked link was, by far, the tweet about Myles Sinderās new website.
It sounds like you are all as tired of the melodramatic intros on recipe websites as I am. I knew you were my kind of people!
We need more websites like myles.cooking. So why not build them?
Hereās the playbook:
Make a list of every chef, cook, and food influencer you can find who creates content on TikTok, YouTube, or Instagram.
Reach out to them, offering to build a no-frills, ad-free website based on their cooking and recipes.
Use the website to upsell their services or premium content.
If youāre really savvy, you can just copy Myles straight up and build a custom AI trained on the influencerās content.
A quick word from our sponsor:
$1 Crypto Stock Just Disrupted the Industry
Iron-fisted regulations on bitcoin mining loom over the industry, as high energy consumption leads to concerns about its environmental impact.
And this carbon-neutral mining stock has positioned themselves to take over.
In many casesā¦ they already have.
Read Bullseye Trade to learn more.
š§ Idea #2: Chargeback Monitoring
"I got my first chargeback and he got the product too!"
ā WiFi Money Guy (@WiFiMoneyGuy)
4:41 PM ā¢ Nov 11, 2023
Chargebacks. The bane of the internet entrepreneur.
Whatās a chargeback? It's when a payment provider issues a refund to a customer after a transaction. Itās typically the result of a fraudulent charge (not always). This might sound uncommon, but itās not.
If you have even a couple of disputes/chargebacks on your account, your payment provider will see you as āhigh-riskā. Then Stripe, Paypal, or whoever can lock you out, freeze your funds, and seize your firstborn child (not really, but it can feel like that sometimes).
There are a few products that already solve this problem. But they can be expensive, difficult to use, and only resolve chargebacks after the fact. Not prevent them.
The opportunity for the software folks among us is in pre-monitoring and PREVENTING the chargebacks. Gather enough data around these 3 things:
Suspicious Transactions - Nobodyās buying 50 identical hoodies in one go. Unless itās a scam.
Location/IP Address - Nobodyās shipping their order to the U.S. from an IP address in India. Unless itās a scam.
Disposable Emails - Nobodyās using slkdjf645sd48@gmail to place their order. Unless itās a scam.
Then, feed all that into an AI black box that monitors your Stripe or Paypal account 24/7. Voila! You have a chargeback prevention robot.
š§ Idea #3: Upgrading Old Supplements
Boring name, boring packaging.
Iāve enjoyed following along in real-time as Dan McCormick has built Create Wellness. Heās growing a modern supplement brand in public and has shared his journey since day one.
Dan did something pretty clever.
He chose an old-school, not-so-sexy supplement popular among a niche (meatheads) - Creatine.
He changed the product from a flavorless white powder to a yummy gummy.
Rebranded it with a catchy name and slick packaging, then marketed it towards a more mainstream audience.
I think this is a smart strategy that can be replicated for lots of supplements. Here are 3 great examples:
Fiber - I can guarantee youāre not getting enough fiber. Getting more in your diet can lower cholesterol and blood sugar, and improve your ānumber 2ās.ā
Magnesium - Most of us are deficient in magnesium. It does a ton of great things in the body. I take it to sleep like a baby.
Ashwagandha - Hard to pronounce? Sure. But highly effective for reducing cortisol, or the āstress hormoneā.
Pick one. Come up with a sexy name/brand, update to some eye-catching packaging, and copy Danās path. (Heās posting stuff like that all the time.)
š§ BONUS Idea: āSouthern Hibachiā
Waffle House is just southern hibachi
ā I.G.Y. azalea (@HaitianDvorce)
2:25 PM ā¢ Aug 1, 2021
I mean, theyāre not wrong. Why not go all in on it? Iāve gone ahead and asked DALL-E for a Waffle House/Hibachi mashup:
Bad news for the AI-doomers: if OpenAI was actually close to AGI, this picture would have 2 people fist-fighting in the background and someone smoking a cigarette at their table.
š Brainfood
Hereās a 3-pack of useful/interesting/entertaining content Iāve come across this week:
OpenAIās new release swept the internet. Hence, the many AI references today. If youāre technically inclined, you should probably stop reading this email and just build something with their tools.
Dupe.com is awesome. Go to the URL of some expensive furniture that you love, paste the Dupe URL in front of it in the address bar, BOOM. It builds a list of cheap alternatives, aka ādupesā.
Hereās an interesting thread on eComm categories to avoid and ones to enter from someone whoās spent millions on Meta ads at their agency.
Thatās all for today.
I got a great suggestion to open the poll up and let all of you decide which of the 3 ideas I should go deeper on. Iām working on one for the Shopify app from last week, and itās gonna look something like this:
Reasoning behind the idea, including data, trends, and revenue potential.
How to start, test, and validate the product/service.
An action plan to get your first paying customer and then your second, third, and so on.
So, let me know if thereās anything from today youād love to learn more about!
ā Andrew āļø
Which one deserves a deep dive?Pick one of today's ideas and I'll do a long form post on how to start and grow the business. |