🧠 3 Idea Thursday - Recipe Website, Chargeback Solution, & Upgraded Supplements

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This is Brainstorms, your weekly dose of business inspiration, motivation, and hopefully not too much perspiration.

I got lots of congratulations and well wishes after last week’s announcement. So, thank you all!

You also gave some great feedback. A few standouts:

• A second weekly email that does a deep dive on one idea.

• Keep the 3 pack in the same industry or trend.

• Provide more actionable advice on starting and growing a business.

I’m gonna work on some of this in future issues. But for now, here are 3 ideas that probably won the spelling bee in 6th grade. They got potential.

1. Recipe Websites - Better recipe websites = better internet.

2. Cashback for Chargebacks - Fixing the fraud nightmare.

3. Supplements - Old ingredients, sexy packaging.

🧠 Idea #1: Better Recipe Websites

Last week's most clicked link was, by far, the tweet about Myles Sinder’s new website.

It sounds like you are all as tired of the melodramatic intros on recipe websites as I am. I knew you were my kind of people!

We need more websites like myles.cooking. So why not build them?

Here’s the playbook:

1. Make a list of every chef, cook, and food influencer you can find who creates content on TikTok, YouTube, or Instagram.

2. Reach out to them, offering to build a no-frills, ad-free website based on their cooking and recipes.

3. Use the website to upsell their services or premium content.

If you’re really savvy, you can just copy Myles straight up and build a custom AI trained on the influencer’s content.

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🧠 Idea #2: Chargeback Monitoring

Chargebacks. The bane of the internet entrepreneur.

What’s a chargeback? It's when a payment provider issues a refund to a customer after a transaction. It’s typically the result of a fraudulent charge (not always). This might sound uncommon, but it’s not.

If you have even a couple of disputes/chargebacks on your account, your payment provider will see you as ‘high-risk’. Then Stripe, Paypal, or whoever can lock you out, freeze your funds, and seize your firstborn child (not really, but it can feel like that sometimes).

There are a few products that already solve this problem. But they can be expensive, difficult to use, and only resolve chargebacks after the fact. Not prevent them.

The opportunity for the software folks among us is in pre-monitoring and PREVENTING the chargebacks. Gather enough data around these 3 things:

1. Suspicious Transactions - Nobody’s buying 50 identical hoodies in one go. Unless it’s a scam.

2. Location/IP Address - Nobody’s shipping their order to the U.S. from an IP address in India. Unless it’s a scam.

3. Disposable Emails - Nobody’s using slkdjf645sd48@gmail to place their order. Unless it’s a scam.

Then, feed all that into an AI black box that monitors your Stripe or Paypal account 24/7. Voila! You have a chargeback prevention robot.

🧠 Idea #3: Upgrading Old Supplements

I’ve enjoyed following along in real-time as Dan McCormick has built Create Wellness. He’s growing a modern supplement brand in public and has shared his journey since day one.

Dan did something pretty clever.

• He chose an old-school, not-so-sexy supplement popular among a niche (meatheads) - Creatine.

• He changed the product from a flavorless white powder to a yummy gummy.

• Rebranded it with a catchy name and slick packaging, then marketed it towards a more mainstream audience.

I think this is a smart strategy that can be replicated for lots of supplements. Here are 3 great examples:

1. Fiber - I can guarantee you’re not getting enough fiber. Getting more in your diet can lower cholesterol and blood sugar, and improve your “number 2’s.”

2. Magnesium - Most of us are deficient in magnesium. It does a ton of great things in the body. I take it to sleep like a baby.

3. Ashwagandha - Hard to pronounce? Sure. But highly effective for reducing cortisol, or the “stress hormone”.

Pick one. Come up with a sexy name/brand, update to some eye-catching packaging, and copy Dan’s path. (He’s posting stuff like that all the time.)

🧠 BONUS Idea: “Southern Hibachi”

I mean, they’re not wrong. Why not go all in on it? I’ve gone ahead and asked DALL-E for a Waffle House/Hibachi mashup:

Bad news for the AI-doomers: if OpenAI was actually close to AGI, this picture would have 2 people fist-fighting in the background and someone smoking a cigarette at their table.

📖 Brainfood

Here’s a 3-pack of useful/interesting/entertaining content I’ve come across this week:

1. OpenAI’s new release swept the internet. Hence, the many AI references today. If you’re technically inclined, you should probably stop reading this email and just build something with their tools.

2. Dupe.com is awesome. Go to the URL of some expensive furniture that you love, paste the Dupe URL in front of it in the address bar, BOOM. It builds a list of cheap alternatives, aka “dupes”.

3. Here’s an interesting thread on eComm categories to avoid and ones to enter from someone who’s spent millions on Meta ads at their agency.

That’s all for today.

I got a great suggestion to open the poll up and let all of you decide which of the 3 ideas I should go deeper on. I’m working on one for the Shopify app from last week, and it’s gonna look something like this:

1. Reasoning behind the idea, including data, trends, and revenue potential.

2. How to start, test, and validate the product/service.

3. An action plan to get your first paying customer and then your second, third, and so on.

So, let me know if there’s anything from today you’d love to learn more about!

— Andrew ✌️