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🧠3 Idea Thursday
Mixpanel for Customer Unit Economics, Surrogacy as a Service, Hanging Christmas Lights
Every week, I spend dozens of hours searching for the best business ideas.
Here are my favorites this week!
🧠1: Mixpanel for Customer Unit Economics
Here's an idea I wish someone would build: Mixpanel-style analytics for customer unit economics.
At @monzo, we had an event-driven data architecture that allowed us to assign cost or revenue to every action a customer might take.
Spend £120 on a debit card in NYC? £2 of… twitter.com/i/web/status/1…
— Tom Blomfield (@t_blom)
7:18 PM • Nov 15, 2023
Don’t be intimidated by the buzz-wordy title. The idea is not only genius, it’s pretty straightforward.
Often we hear about CAC (customer acquisition cost) being the MOST important thing. But what about the total cost of the customer after the sale?
These are things like computing costs, customer service costs, etc…
Someone should create a tool that tracks all the costs associated with a specific customer.
This would be a superpower for early-stage startups.
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🧠2: Surrogacy as a Service
One area that's interesting to watch: surrogacy
Surrogacy is a $14B market today, growing to $130B in 2032 (25% CAGR).
Surrogacy has everything you wouldn’t want in an investment:
• Likely one-off transaction, with few repeats
• Lots of (emotional) humans involved in every… twitter.com/i/web/status/1…— Rex Woodbury (@rex_woodbury)
4:33 PM • Dec 4, 2023
The goal is to turn something that’s currently seen as uncommon or weird, into a mainstream behavior.
Uber made taking rides from strangers normal. Airbnd made staying in a stranger’s house normal.
Someone will do this with surrogacy.
🧠3: Hanging Christmas Lights
You can make $100,000 in 6 weeks by hanging Christmas Lights (with no money down)...
I've been running a professional Christmas Light Installation company for the last 4 years. Last year we did $500,000 in revenue in only 12 weeks.
Here's how you can do it:
— Jack Thompson (@jackrthomps)
3:02 PM • Apr 26, 2024
This is a killer thread that got me thinking…
Simple businesses are like a classic grilled cheese sandwich: Are they fancy? No. But they're easy to create and surprisingly good.
That’s all for this week. Please leave me feedback and let me know what you think!
— Keevin ✌️
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