🧠 3 Idea Thursday

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Let’s get right into it. Today, I’m bringing you the periodic table.

Because these ideas have all the right elements.

• Content to Commerce - Copy the Epic Gardening model

• Self Experiments - An app to track your scientific endeavors

• Microweddings - Small wedding, big commitment

🧠 Biz Idea: Epic Gardening for X

Epic Gardening is a $100 million business that started out as a blog about, you guessed it, gardening.

Kevin loved growing plants and his own food, so he started blogging about it, then started a YouTube channel (which is now huge) and slowly expanded it into a massive business.

You can hear the whole story here.

There’s a playbook ripe for the picking in this business. Find a hobby you enjoy that’s similar to gardening, start creating content, and then take the content-to-commerce route and build a business.

Here are a few folksy activities that could work:

• Beekeeping - Shockingly easy to get started.

• Breadmaking - Assuming you can keep a starter alive, our course.

• Backyard Chickens - Get one of these and become a chickentech influencer.

Now, a word from our lovely sponsor:

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🧠 Biz Idea: Self-Experimentation App

Tim Ferris brought self-experimentation to the mainstream over a decade ago. Now, tech like Levels, Eight Sleep, and the numerous wearables on the market make data collection easier than ever.

However, it’s not easy to centralize and analyze all this data while keeping up with different experiments and variables.

So someone should build an app that does just that:

• Pulls data from all your wearables/workout apps/nutrition trackers.

• Allows you to build experiments or suggests ones for you. Like trying gluten-free, waking up 2 hours earlier, a new workout regimen, a new supplement, etc.

• Monetize through memberships, but there’s also potential for affiliate deals for supplements, tech, or having bloodwork done.

🧠 Trend: Microweddings

Microweddings are becoming a Macro-opportunity. Greg lays out a few ideas in this thread, but the gist is:

• Content - Curate the best content about small weddings.

• Marketplace - Build a marketplace for venues or service providers.

• Service - Be a service provider yourself, specifically a Microwedding Planner.

📖 Brainfood

Here’s a 3-pack of useful/interesting/entertaining content I’ve come across this week:

• Great thread on inversion-based thinking.

• This guy drove to the northernmost part of Alaska on a motorcycle. Worth clicking just for the pictures.

• Playbook for bootstrapped ecomm founders to test Meta ads for the first time.

Let me know you’re favorite idea from today. See you next week!

— Andrew ✌️